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Arquivo de Inteligência, Conhecimento e Inovação Archives - TheDOMNetwork!


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Como Integrar os Ativos Intangíveis ao BSC


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Identificando, Mensurando e Avaliando o Valor da TI


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Duas das Competências Mais Críticas dos Mais Competentes

Existe uma fórmula única para o sucesso profissional? Certamente que não. No entanto, existem inúmeras listas com várias competências que seriam comuns as pessoas de sucesso. O objetivo deste artigo não é compilar ou analisar mais uma destas listas com atributos, comportamentos ou competências desejáveis para se alcançar o sucesso profissional. No entanto, é salutar fomentar a discussão sobre 2 temas que nos parecem importantes nos debates acerca da alta performance de profissionais. Estes temas são respectivamente o Coaching e a Andragogia. (more…)


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A Liderança 360º

Quando pensamos na formação de um líder, encontramos muitos profissionais que aguardam receberem um cargo de liderança para então iniciarem o seu desenvolvimento nessa área.   No entanto, a liderança não está atrelada a uma posição e sim a capacidade que um indivíduo tem de influenciar as pessoas a sua volta, independente do cargo que ocupa.   Um dos grandes estudiosos da liderança, John C. Maxwell, apresenta o conceito do Líder 360º, que é aquele que desenvolve a sua influência para todas as direções da empresa, ou seja, desenvolve a liderança não apenas com seus subordinados, mas também com seu superior e pares. (mor


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Inovação para Revolução, Competição e Atuação

Inovação é ativo de valor essencial para a estratégia de qualquer organização, uma vez que representa a fonte principal da diferenciação necessária para sua sobrevivência tanto no curto quanto no longo prazo Ou seja, a Inovação é ativo estratégico e essencialmente de longo prazo, pois o processo de combinação de paradigmas e paradoxos – no padrão da antiga dialética grega tese, antítese e síntese – demanda muitos esforços (tanto de inspiração quanto de transpiração) para se consolidar em uma nova, única e, em alguns casos, revolucionária proposição.


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E-Book: Estratégia e Inovação

E-Book Estratégia e Inovação DOM Strategy Partners 2011 View more presentations from DOM Strategy Partners


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SEM e Redes Sociais Mexem com Sua Marca. Como Participar desta Batalha?

Esses dois conceitos tão em voga ultimamente estão sendo utilizados de maneira extensiva e nem sempre coerente com as necessidades das marcas. Cada qual tem características e impactos diferentes no branding de sua marca e seu uso deve ser planejado de maneira mais alinhada a essas demandas. Senão vejamos: SEM (Search Engine Marketing – Marketing de Sistema de Procura) x Branding Há alguns anos o tráfego direto para os sites tem se reduzido consideravelmente, já que os acessos originados por sistemas de procura são hoje ampla maioria. Esta tendência, que denota a import


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O Composto de Marketing nos Dias de Hoje e Validade dos 4Ps

Um dos maiores desafios corporativos consiste em obter o melhor resultado possível da utilização de seus ativos financeiros e humanos. Quando delimitamos o escopo de atuação à dimensão mercadológica, temos uma composição de ações e variáveis que devem ser otimizadas a fim de se obter o sucesso vislumbrado. A isso Kotler chamou de Marketing Mix ou o Composto de Marketing, que é “o conjunto de ferramentas que a empresa usa para atingir seus objetivos de marketing no mercado-alvo”. Partindo-se da identificação das variáveis primordiais que devem ser analisadas pelo Ma


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Below the Enemy Lines

Alguns conceitos e metodologias largamente aceitos por muitos anos no campo da comunicação e marketing têm sido revisitadas e até mesmo questionadas quanto à sua aplicabilidade nos tempos atuais, nos tempos de mudanças no formato de comunicação e relacionamento ocasionados, principalmente, por ambientes e dispositivos que trazem consigo a proposta anything-anytime-anywhere. Dentre os mantras do velho marketing que estão sendo derrubados por este novo cenário está o foco do investimento em canais e mídias direcionadas, não massificadas. Estamos falando de tudo aquilo que


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Transformando o Business 2 Business em Business

A capacidade de gerar ou agregar o valor das empresas, seja este tangível ou intangível, é diretamente proporcional à qualidade de seus relacionamentos corporativos e à forma como gerencia a percepção de seus principais stakeholders em relação aos seus ativos de valor através de seus diversos canais, mídias e veículos. Ou seja, o valor de uma empresa é determinado pelos seus stakeholders externos e cabe à empresa construir relacionamentos de qualidade pautados em experiências diferenciadas para potencializar seu valor ao longo do tempo. No desafiador jogo do mercado


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