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Arquivo de Marketing, Branding e Relacionamento Archives - Page 2 of 6 - TheDOMNetwork!


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Multicanal Também É Fazer Mais – e Diferente – com o Mesmo


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Transformando o Business 2 Business em Business


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A Geração Y e o Novo Marketing


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A Gestão do Cliente na Governança Corporativa


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Funky Business, Soulmarketing e Karl Marx em 2011


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O Marketing “Tradicional” Está Morrendo


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E-Book – Marketing


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Para botar em dia a leitura sobre sustentabilidade


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A Geração Y e suas Implicações Estratégicas

Nunca antes uma geração exerceu tanta influência nas estratégias organizacionais e no mercado de trabalho como a Geração Y. Organizações e economias inteiras serão influenciadas de maneira inédita pelas transformações, aspirações e motivações trazidas à medida que essa geração se torna adulta (e ser adulto também significa ser cidadão, consumidor, força de trabalho e líder). Nesse artigo buscaremos apontar as principais implicações estratégicas da emergência da Geração Y como consumidora (ou seja, impactos no Marketing/Branding e Relação com Stakeholders) e também como força de trabalho (ou seja, impactos na Gestão do Trabalho e Recursos Humanos). Sugerimos a leitura do artigo “Dossiê Y: Breve Manual de Compreensão da Geração Y” * para maximizar a compreensão desse artigo (ver links abaixo).


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Relacionamento Profissional e Relacionamento Pessoal: Existe Separação?

Relacionamento pessoal e relacionamento profissional têm suas diferenças, mas sua inter-relação é positiva, uma vez que permite a influência dos valores pessoais no exercício profissional, bem como a agregação dos aprendizados corporativas à vida pessoal. Afinal, o ser humano se define a partir das trocas de experiências que professa com o próximo. Por muito tempo ouvimos falar que as personas profissional e pessoal dos indivíduos deveriam ser separadas conforme a chamada demanda social e que misturar os dois mundos não seria a melhor conduta para o sucesso no mercado de trabalho.


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