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Arquivo de Brasil Archives - TheDOMNetwork!


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5 Habilidades Essenciais para a Liderança Moderna


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Below the Enemy Lines


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Os “BRICS” (Argh) no Futuro da Economia Global e a Paz como Vantagem Competitiva para o Brasil

Neste artigo, procuraremos lançar mão da idéia de que, dada a atual conjuntura global e suas perspectivas para os próximos anos, o Brasil pode, de fato, se posicionar como um dos principais países emergentes nos próximos 50 anos, dividindo este posto com China e Índia. Da forma como enxergamos aqui na DOM Strategy Partners, podemos dividir o mundo hoje basicamente em 11 blocos:


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Tributação Verde

Um de suas convicções diz respeito à necessidade de mudar estruturalmente os impostos, reduzindo os que incidem sobre a renda e aumentando os relacionados às atividades destrutivas da natureza. É o que ele chama de “dizer a verdade ambiental”, isto é, fazer com que os preços de produtos reflitam rigorosamente os impactos ambientais --um conceito que pode ganhar muita força pós-Copenhague. Segundo o especialista, o melhor caminho para estimular o investimento em fontes de energias limpas como a eólica e a solar é incorporar, por exemplo, ao imposto sobre o carvão os custos do aumento em gastos com saúde, decorrentes de sua mineração e da poluição do ar que provoca, além de custos dos danos causados pelas chuvas ácidas e os das mudanças climáticas. (more…)


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Os riscos do “Brasil que dá certo” e a essência da gestão.

Por: Sandro Magaldi A metáfora que melhor representa o atual ambiente de negócios é a velocidade. Como consequência dos avanços tecnológicos e da conquista de maior poder pelos consumidores nós, gestores, temos sempre a percepção de estarmos olhando o mundo pelo espelho retrovisor, pois mal assimilamos um padrão e já temos outros desafios pela frente – muitas vezes frontalmente opostos ao primeiro.


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