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Arquivo de Multicanal Archives - TheDOMNetwork!


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Como Web 2.0 Vem Influenciando a Relação entre Empresas e Funcionários?

Como Web 2.0 Vem Influenciando a Relação entre Empresas e Funcionários? A Web teve impactos sensíveis na alteração do comportamento de diversas relações corporativas em voga. Para as funções de Recursos Humanos (RH) não poderia ser diferente. O mercado consumidor e a própria concorrência vem forçando as empresas a participar das tais Redes Sociais e dos novos recursos que a Web 2.0 vem disponibilizando. Por outro lado, as empresas incorporaram em seu ecossistema digital interno uma série de funcionalidades que mudaram a maneira das pessoas/funcionários trabalharem e se relacionarem. Por isso, pode-se dizer que a Web2.0 vem reescrevendo as regras de gestão e governança internas nas companhias, pois: (more…)


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A Geração Y e o Novo Marketing

A Geração Y já é o maior grupo consumidor em alguns dos mais importantes segmentos da economia, além de ser criadora de tendências para muitos outros setores.   No entanto, seus hábitos de consumo são bastante diferentes dos hábitos das gerações anteriores.   Ou seja, profissionais de marketing e de vendas terão que reaprender tudo o que sabem se quiserem manter suas receitas e lucros crescendo – e suas marcas relevantes. Nesse artigo serão apresentados alguns dados sobre essa parcela da população, as principais diferenças em relação aos seus hábitos de consumo e a redefinição do papel do Marketing nesse contexto. Sobre a Geração Y Vejamos alguns dados sobre a Geração Y (Fonte: Dossiê Y: Breve Manual de Compreensão da Geração Y – Clique aqui para acessar): Já são considerados como o maior segmento em importantes setores da economia mundial (volume de compras e quantidade de consumidores). Representam cerca de 20% da população brasileira (40 milh


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DOMVideoBiz 009 – Estratégia e Cliente Multicanal

Neste primeiro programa de 2011, Daniel Domeneghetti fala sobre os pilares e fundamentos da Estratégia Multicanal.


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E-Book – Multicanal

E-Book Multicanal DOM Strategy Partners 2010 View more documents from DOM Strategy Partners


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DOMVideoBiz 006 – Estratégia Multicanal

Neste programa, Daniel Domeneghetti fala sobre como funciona uma estratégia multicanal adequada.


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Gestão Estratégica Multicanal (GEM®)

De tempos em tempos, as bases de competição se modificam - tanto nos setores verticais, quanto nas cadeias de valor horizontais. Essas transformações redefinem desde o foco central dos esforços das empresas na busca por vantagem competitiva duradoura, até os fundamentados da proposta de valor de seu produto/serviço, os modelos de abordagem e de relacionamento com clientes, as inovações nos modelos de negócios, a adoção de tecnologias de ruptura, dentre outros. Apesar da competição intensa por ser sempre melhor, ou realizar mais eficientemente do que os concorrentes os processos mais críticos e impactantes para suas empresas, o que importa mesmo, no final do dia, é se ter mais e melhores clientes, mais fiéis e que, de preferência, endossem positivamente os produtos, serviços, marcas e a empresa como um todo. A conquista do cliente, do captar, “seduzir”, transacionar, servir e fidelizar, até o reter e proporcionar experiências de relacionamento produtivas e inesquecíveis nunca deixou de ser um fato


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